Buy Ford, Buy Green


Auto vehicle giants Ford are to put a jaw dropping ?1 billion in developing environmentally friendly cars based in the UK. The manufacturer has decided to put the money towards diesel and petrol engines as well as specialist bio fuels from vegetation and hybrid gas/electric cars.

One of the main ideas in the pipeline is a Ford Focus that can do seventy miles per gallon whilst actually reducing carbon dioxide emissions, making it not only green but also very economic and efficient. To back this up and make the idea become a reality Ford are also planning to increase the number of engineers in the UK.

In a recent interview the vice president of Ford Europe, Lewis Booth was excited about the future “We’re talking about a suite of technologies which will include hybrid cars, but it will include continued improvements in diesel engines, I think some substantial and significant improvements in petrol engines, weight reduction techniques, and some micro-hybrids as well,” before later adding that the money will also be used on other brands like Volvo, Jaguar and Land Rover.

The press have seen this investment as a huge vote of confidence not only for Ford but also British hard work and ability during a difficult financial period where not every auto company have been able to build profit making vehicles in the UK.

There are currently over 35,000 people in the UK alone working for Ford this includes sites in Coventry in the Midlands, Gaydon in Warwickshire and Dunton in Essex.